![]() ![]() Need some B2B Inspo for Instagram? Check out who we’re crushing on: LinkedIn, Slack, MailChimp, HubSpot. This also gives you the ability to have a potentially unpleasant conversation in private rather than on full view to your following. Can we follow up with you over DM?” can make a world of difference. Answer every question, comment, or direct message you can (even if it’s negative!) Something as simple as “Hey there X, we’re really sorry you had an unpleasant experience. If you’re using this platform to connect with your clients and candidates, you’ll want to make sure you’re actually engaging with them. For example, you could share a “Pre-Interview Checklist” to prepare your candidates, or you could post an employer testimonial about a successful placement (these act as reviews for potential new clients to read). Make sure everything you’re posting offers something of value. Just because it’s important to post consistent content, it doesn’t mean you should post anything willy-nilly. In the image below, Burger King’s link in bio is the link just above the company’s geographical location. As an example, Monday Motivation with an inspirational quote, or Testimonial Tuesday with a testimonial from a client/candidate. Our expert tip: Create a content calendar where you decide on your number of posts per week and what “content bucket” you’ll be pulling from. ![]() While hashtags are less vital in social SEO, that doesn’t mean you must avoid them altogether. Posting consistently fills your account with important information, resources for your clients/candidates and becomes another valued place of content. Your Instagram grid should have a visually consistent style, and viewers should be able to identify one of your posts in their feed instantly. Following an account that only posts once every few months doesn’t seem like an account worth following. Here are the top three things to keep in mind while managing your staffing company’s Instagram account. ![]() It gives them a chance to preview your company and decide if you’re the right fit for them. Instagram gives your company another landing page for clients’ and candidates’ eyes alike. You may be asking, does my staffing company really have a need for Instagram? Yes, it does!
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